How to Grow Your Hair Extensions Business with Beauty Works

Looking to build your hair extensions business?

If you're looking to grow your hair extensions business, Beauty Works offers you all the tools, education and support to help you succeed. From exclusive trade discounts to marketing opportunities, here's how to make the most of your account.

1. Sign Up & Unlock Better Discounts

When you join Beauty Works, you'll receive trade pricing from day one, giving you instant savings on every order. You'll start as a Bronze customer and as your spending increases, you'll move through our trade tiers. Each tier unlocks even bigger discounts, helping you increase your profit on every appointment.

You'll also be assigned a dedicated Account Manager who'll be your main point of contact for any questions, product advice or business support. They can also visit your salon, offering tailored advice and helping you get the most from your Beauty Works Trade account.

2. Join the Salon Locator

Getting discovered by new clients couldn't be easier. The Beauty Works Salon Locator is completely free to join and helps put your salon in front of customers actively searching for a trusted Beauty Works extension specialist.

Once you're listed, your salon will appear on the Beauty Works retail website, making it easier for potential clients to find you and book your services. It's quick to set up and you can follow our step-by-step guide in How to Use the Salon Locator to Grow Your Client Base for everything you need to get started.

3. Invest in Education

Whether you're looking to learn hair extensions for the first time or refresh your existing skills, Beauty Works Education has a course for you.

Our training is designed to help you master the latest application methods, build confidence behind the chair and expand the services you offer. As you develop your skills, you'll be able to take on more clients, offer a wider range of extension services and grow your business with confidence.

Courses available include:

4. Promote Your Salon with Beauty Works Marketing Materials

As the UK's No.1 hair extensions brand, Beauty Works is recognised and trusted by both stylists and clients. You can reinforce that trust in your own salon with our range of branded marketing materials.

From salon displays to consultation tools, our marketing materials help create a professional salon experience while showcasing that you work with a leading hair extensions brand. They also create opportunities to upsell retail products, helping you increase your revenue while building client confidence from the moment they walk through the door. Read our Marketing Materials Guide for more information on how to use these tools to elevate your in-salon experience.

5. Share Your Work on Social Media

Sharing your Beauty Works transformations on social media is a great way to showcase your expertise while attracting new clients. Hair extension before and afters, colour transformations and styling videos are some of the best-performing content, helping you increase engagement and drive bookings.

Be sure to tag @beautyworksprofessional in your posts. We regularly share our trade salons' work across our social channels, giving you the opportunity to reach a wider audience, build your reputation and put your salon in front of thousands of potential new clients.

Grow With Beauty Works

From dedicated trade support and education to increased visibility and marketing opportunities, Beauty Works is here to help you build a successful hair extensions business. Be sure to follow us on Instagram for more business tips & behind the scenes content.