Introducing The Next Generation of Curls and Waves

Have you heard? There’s a new curl in town.

A new era of styling has arrived - redefining how you create curls and waves with enhanced precision and performance. Introducing the latest innovation from Beauty Works: a next-generation collection of professional styling tools engineered to deliver smoother, shinier, longer-lasting results with complete control.

Powered by advanced Ionic Technology and precise temperature settings, each tool is designed to minimise frizz, enhance shine and support a more controlled, consistent finish across all hair types - including extensions.

Leading the launch are the new Professional Curl Tongs, created to deliver everything from defined, sculpted curls to soft, modern waves. Alongside them, a selection of best-selling tools - including the Professional Styler, Waver, Jumbo Waver and XXL Volume Hot Brush - have been upgraded with enhanced technology, offering improved consistency, efficiency and elevated

Introducing the New & Improved Invisi® Tape Extensions  

Designed to Blend In. Made to Stand Out.  

The next generation of Beauty Works Invisi® Tape Extensions has arrived.  
Celebrating 10 years of Invisi® innovation, this refined upgrade delivers our most seamless, natural-looking finish yet. Crafted with our signature root injection tab and enhanced with new colour-coded base technology, the New & Improved Invisi® Tapes are designed to replicate the look of natural hair growth - creating results that are virtually undetectable.  

What Makes the New & Improved Invisi® Tape Extensions Different?  

You asked & we listened. Every element has been considered, refined and perfected to deliver our most seamless tape extension yet.  
This upgrade delivers an even more seamless and natural looking finish. Crafted with our signature root injection tab and new colour coded base, Invisi® Tapes replicate the look of natural hair growth, creating results that

Meet the Educator: Sienna Wetteland

@sienna_headlines

Sienna has been using Beauty Works hair for around five years and proudly represents the brand as an Education Ambassador. She believes nothing compares to Beauty Works, with complete trust in the quality of the hair she uses on her clients and a genuine love for the brand’s supportive community. This year has marked a major career highlight, achieving her dream of becoming a Beauty Works Education Ambassador as well as a Redken Advocate, further fuelling her growing passion for the hair industry.

Get to know Sienna:

How long have you worked with Beauty Works?

I have been using beauty works hair for around 5years now and can proudly say I’m an Education Ambassador.

What’s the best piece of advice for someone starting out in the hair extensions industry?

Social media will be your greatest marketing tool and it’s free! use it to promote yourself, post consistently to build a portfolio and if you don’t have clients practice fitting extensions

Meet the Educator: Zoe Parris

@parrishairextensions

Zoe Parris has been working with Beauty Works for over six years and has built a strong reputation for her commitment to quality, education and discreet results. After exploring different brands early in her career, Zoe chose Beauty Works as her sole supplier, drawn to the consistent hair quality, extensive range of methods and shades and the brand’s ongoing support and innovation. Now a Beauty Works Educator, she is passionate about sharing her knowledge with fellow stylists, empowering them to invest in proper education, work with premium hair and build long-term client trust. Zoe focuses on creating discreet, versatile results tailored to each client and takes pride in helping them achieve not just beautiful transformations, but healthier hair over time. Her belief that learning never stops continues to drive her growth as an educator and an inspiring figure within the extensions industry.

Get to Know Zoe:

How long have you worked with

Who Can Find You? Why the Salon Locator Is a Must for Your Business 

If you're a certified Beauty Works professional, you’ve already invested in the best – now make sure clients can find you! One of the easiest ways to grow your salon’s visibility and attract new customers is by making sure your details are live on the Beauty Works Salon Locator. 
 

What Is the Salon Locator? 

The Salon Locator is a tool on the Beauty Works retail website that allows potential clients to search for local certified professionals. Clients simply enter their postcode and instantly get a list of nearby salons or stylists who are trained and trusted by Beauty Works. 
It’s fast, simple, and incredibly effective at connecting you with new clients who are ready to book. 

Here’s what the Salon Locator looks like on the retail site, so you can see exactly how your business will be displayed to potential clients.

How to Add Your Details to the Salon Locator 

Getting listed on the Salon Locator is easy and

MEET THE EDUCATOR: LENKA

@Lenkamaisiehair_

Lenka is a true specialist in Beauty Works hair, with over nine years of experience working with the brand. From colour matching to application methods, she knows the products inside out and brings a wealth of expertise to both her clients and fellow professionals. Working closely with the brand, Lenka is passionate about passing on what she’s learned and helping stylists grow with confidence.

How long have you worked with Beauty Works?

I’ve worked with Beauty Works for 9 years.

What’s the best piece of advice for someone starting out in the hair extensions industry?

Invest in a reputable training course, practise as much as you can and put yourself out there straight away. Surround yourself with inspiring people, attend industry events and always stay up to date with the latest trends.

What do you think makes Beauty Works so special?

Beauty Works offers every product an extensionist could possibly need. From the extensive colour range to the constant

Hair Extension Density Explained: How Much Hair Does Your Client Really Need?

One of the most important considerations when fitting hair extensions is density - in other words, how much hair your client actually needs. Whether you’re working with tapes, wefts, pre-bonded, or micro-rings, understanding how density relates to natural hair type and the desired result will help you achieve a flawless, natural-looking finish every time.

In this guide, we break down how to plan for thickness, length, and full transformations across different extension methods - so you can confidently recommend the right amount of hair for every client.

When Is Density Important?

Hair density matters in two key areas:

• To ensure the seamless blending of extensions with natural hair
• To provide long-lasting wear without placing excess weight or stress on the client’s natural hair

Too little hair and the result can look sparse or uneven. Too much, and the extensions may become visible or feel heavy. The goal is

Meet the Educators: Vicky Stanley

@vickystanleyhair

Vicky Stanley brings over 25 years of experience in the hair industry and has owned her own salon for 17 of those years. A past winner of Wales and South West Hairdresser of the Year at the British Hairdressing Awards and a two-time finalist for Franchisee of the Year, Vicky’s career is built on excellence and dedication. With 15 years specialising in hair extensions, she is passionate about education and has naturally progressed into her role as a Beauty Works Educator. Known for her thorough and supportive teaching style, Vicky empowers students to master precise application, deliver excellent consultations, and build confidence with every method. Her love for sharing knowledge and seeing learners’ excitement makes her a truly inspiring figure in the industry.

Get to know Vicky:

Can you tell us a bit about your background in the hair industry and how you became an educator for Beauty Works?

I have been in the industry for 25 years with

Understanding Cutting Techniques for Hair Extensions

Professional Development Guide

Cutting extensions is a refined skill that involves much more than simply trimming length. It requires a deep understanding of how to shape, blend, and remove weight to create a natural, seamless finish. When done correctly, cutting extensions not only improves the final result but also enhances wearability, comfort and longevity.

For stylists working with extensions, refining your cutting techniques is key to delivering consistently high standards in the salon. Below is a focused guide to the core principles and techniques that underpin expert extension cutting.

Core Principles of Cutting Hair Extensions

1. Always Cut Dry – After Application

Why?
Cutting dry allows you to see the true density, shape, and fall of the hair once extensions are in place. Wet cutting can distort the natural behaviour of the hair, leading to poor blending and uneven results once dry.

How?
Train yourself to assess balance and