Introducing the New & Improved Invisi® Tape Extensions  

Designed to Blend In. Made to Stand Out.  

The next generation of Beauty Works Invisi® Tape Extensions has arrived.  
Celebrating 10 years of Invisi® innovation, this refined upgrade delivers our most seamless, natural-looking finish yet. Crafted with our signature root injection tab and enhanced with new colour-coded base technology, the New & Improved Invisi® Tapes are designed to replicate the look of natural hair growth - creating results that are virtually undetectable.  

What Makes the New & Improved Invisi® Tape Extensions Different?  

You asked & we listened. Every element has been considered, refined and perfected to deliver our most seamless tape extension yet.  
This upgrade delivers an even more seamless and natural looking finish. Crafted with our signature root injection tab and new colour coded base, Invisi® Tapes replicate the look of natural hair growth, creating results that

Meet the Educator: Sienna Wetteland

@sienna_headlines

Sienna has been using Beauty Works hair for around five years and proudly represents the brand as an Education Ambassador. She believes nothing compares to Beauty Works, with complete trust in the quality of the hair she uses on her clients and a genuine love for the brand’s supportive community. This year has marked a major career highlight, achieving her dream of becoming a Beauty Works Education Ambassador as well as a Redken Advocate, further fuelling her growing passion for the hair industry.

Get to know Sienna:

How long have you worked with Beauty Works?

I have been using beauty works hair for around 5years now and can proudly say I’m an Education Ambassador.

What’s the best piece of advice for someone starting out in the hair extensions industry?

Social media will be your greatest marketing tool and it’s free! use it to promote yourself, post consistently to build a portfolio and if you don’t have clients practice fitting extensions

Meet the Educator: Zoe Parris

@parrishairextensions

Zoe Parris has been working with Beauty Works for over six years and has built a strong reputation for her commitment to quality, education and discreet results. After exploring different brands early in her career, Zoe chose Beauty Works as her sole supplier, drawn to the consistent hair quality, extensive range of methods and shades and the brand’s ongoing support and innovation. Now a Beauty Works Educator, she is passionate about sharing her knowledge with fellow stylists, empowering them to invest in proper education, work with premium hair and build long-term client trust. Zoe focuses on creating discreet, versatile results tailored to each client and takes pride in helping them achieve not just beautiful transformations, but healthier hair over time. Her belief that learning never stops continues to drive her growth as an educator and an inspiring figure within the extensions industry.

Get to Know Zoe:

How long have you worked with

Who Can Find You? Why the Salon Locator Is a Must for Your Business 

If you're a certified Beauty Works professional, you’ve already invested in the best – now make sure clients can find you! One of the easiest ways to grow your salon’s visibility and attract new customers is by making sure your details are live on the Beauty Works Salon Locator. 
 

What Is the Salon Locator? 

The Salon Locator is a tool on the Beauty Works retail website that allows potential clients to search for local certified professionals. Clients simply enter their postcode and instantly get a list of nearby salons or stylists who are trained and trusted by Beauty Works. 
It’s fast, simple, and incredibly effective at connecting you with new clients who are ready to book. 

Here’s what the Salon Locator looks like on the retail site, so you can see exactly how your business will be displayed to potential clients.

How Does the Salon Locator Work?

Customers simply enter their location or postcode, and a list

Hair Extension Density Explained: How Much Hair Does Your Client Really Need?

One of the most important considerations when fitting hair extensions is density - in other words, how much hair your client actually needs. Whether you’re working with tapes, wefts, pre-bonded, or micro-rings, understanding how density relates to natural hair type and the desired result will help you achieve a flawless, natural-looking finish every time.

In this guide, we break down how to plan for thickness, length, and full transformations across different extension methods - so you can confidently recommend the right amount of hair for every client.

When Is Density Important?

Hair density matters in two key areas:

• To ensure the seamless blending of extensions with natural hair
• To provide long-lasting wear without placing excess weight or stress on the client’s natural hair

Too little hair and the result can look sparse or uneven. Too much, and the extensions may become visible or feel heavy. The goal is

Meet the Educators: Vicky Stanley

@vickystanleyhair

Vicky Stanley brings over 25 years of experience in the hair industry and has owned her own salon for 17 of those years. A past winner of Wales and South West Hairdresser of the Year at the British Hairdressing Awards and a two-time finalist for Franchisee of the Year, Vicky’s career is built on excellence and dedication. With 15 years specialising in hair extensions, she is passionate about education and has naturally progressed into her role as a Beauty Works Educator. Known for her thorough and supportive teaching style, Vicky empowers students to master precise application, deliver excellent consultations, and build confidence with every method. Her love for sharing knowledge and seeing learners’ excitement makes her a truly inspiring figure in the industry.

Get to know Vicky:

Can you tell us a bit about your background in the hair industry and how you became an educator for Beauty Works?

I have been in the industry for 25 years with

Understanding Cutting Techniques for Hair Extensions

Professional Development Guide

Cutting extensions is a refined skill that involves much more than simply trimming length. It requires a deep understanding of how to shape, blend, and remove weight to create a natural, seamless finish. When done correctly, cutting extensions not only improves the final result but also enhances wearability, comfort and longevity.

For stylists working with extensions, refining your cutting techniques is key to delivering consistently high standards in the salon. Below is a focused guide to the core principles and techniques that underpin expert extension cutting.

Core Principles of Cutting Hair Extensions

1. Always Cut Dry – After Application

Why?
Cutting dry allows you to see the true density, shape, and fall of the hair once extensions are in place. Wet cutting can distort the natural behaviour of the hair, leading to poor blending and uneven results once dry.

How?
Train yourself to assess balance and

Professional Colour Ring – The Ultimate Tool for Perfect Matches

When it comes to delivering flawless transformations in the salon, accuracy matters. The Beauty Works Professional Colour Ring is your go-to tool for achieving seamless matches, creating bespoke blends, and offering your clients the confidence of a perfect result every time.

How to Use the Colour Ring for the Perfect Match

Your Colour Ring isn’t just a guide - it’s the foundation of every consultation. By arranging and maintaining your Colour Ring correctly, you’ll always be prepared to create flawless highlights, lowlights, and blends tailored to your client’s needs.

• Step 1: Arrange your swatches in shade order so you can easily compare across tones.
• Step 2: Match from mid-lengths to ends of the client’s natural hair, where colour is most visible.
• Step 3: Consider dimension. Hold multiple swatches together for blends or balayage effects.
• Step 4: Use both sides. Some swatches (frosted shades) have different tones on the front

Meet the Educators: Tina Toner

@urbanhair_tinatoner 

With 25 years of experience in the hair industry, Tina quickly discovered her passion for hair extensions and the confidence they bring to clients. After gaining her teaching qualification, she began offering extension training in her salon before being invited to join the Beauty Works education team - a natural step given her long-standing trust in the brand. Tina’s courses are highly practical, equipping stylists with everything from consultation and colour matching to application, cutting-in, and aftercare, ensuring they can deliver a professional service straight away. Known for her supportive and approachable teaching style, Tina finds joy in seeing learners’ confidence grow and is dedicated to helping stylists not only perfect their technique but also thrive in their businesses.

Can you tell us a bit about your background in the hair industry and how you became an educator for Beauty Works?

 I've been in the hair industry for